Puglia is situated in the southeastern most part of Italy (in the 'heel') boasting a stunning coastline, charming little towns, beautiful countryside, and an 'oh-so-very Italian' way of life. For some visitors, it's the gateway to Greece from the port of Brindisi. Apulia is little known, but absolutely intriguing, embracing some of Italy's most rural (and poorest) areas, but also some of its most beautiful and unspoiled landscapes.
Puglia (Apulia), located in southern Italy along the Adriatic and Ionian Seas, is one of Europe’s most captivating destinations for travelers seeking authenticity, beauty, and value. Often overlooked in favor of Tuscany or the Amalfi Coast, Puglia rewards visitors with uncrowded coastal towns, historic architecture, exceptional cuisine, and affordable luxury. This region offers a diverse and immersive Italian experience, and remains one of Italy’s most sought-after “slow travel” destinations for 2026.