The unique Saint-Etienne is a vibrant city in eastern central France, just southwest of Lyon. Most sports fans know the city best for AS Saint-Etienne, the town’s popular football club that has won the Ligue 1 ten times. For travelers though, Saint-Etienne offers an enjoyment of a different kind. Saint-Etienne is known as a ``design city,`` and is popular for its unique creativity and impeccable design. The city`s passion for design is apparent in every nook and cranny. Its architectural heritage has earned Saint-Etienne a place on the list of UNESCO Creative Cities.