La Rioja is a province and autonomous community in northern Spain with a renowned local wine industry. Below the Cantabrian Mountains, vineyards occupy the Ebro Valley and surround the old town of Haro. There, the summer festival features the messy Batalla de Vino (wine battle). Local wineries (bodegas) range from small, traditional cellars to major commercial producers. The European funds in La Rioja have four proper names: Enorregion, Valle de la Lengua, Ciudad del Envase y el Embalaje and Digital Territory, but the excellent location of the region and the entrepreneurship of La Rioja companies will allow these not to be the only Next Generation funds reaching the community. One of the most attractive external projects for the area is, without a doubt, the Ebro Food Valley, whose main objective is to transform the agri-food sector to make it more modern, digital and competitive. It is a national project that originates from the Ebro Valley area and has purely La Rioja roots, but with the aim of being a national project based primarily on funds from the community recovery program.